Dog Training Marketing At Its Absolute Finest (Insert Eye Roll Here)
Oh, the dazzling world of business coaching for dog trainers! Where self-proclaimed “gurus” promise you’ll be swimming in clients faster than a Lab chasing a tennis ball. But let’s sniff out the truth behind the hype:
Overpriced and Underwhelming: These coaches dangle “exponential growth” like a juicy treat, only to toss you generic business advice you could’ve Googled for free. Tailored to the nuances of service dog training? Ha! They think a PTSD service dog is just a well-behaved pet with a cool vest. No clue about tasks like medical alerts or grounding for anxiety episodes.
Unethical and Unsustainable (Yawn): Picture this: a coach urging you to “guarantee” perfect dog behavior (because, sure, dogs are robots) or—worse—pushing harsh methods to get “quick results” that wow clients but stress dogs. Nothing says “success” like compromising animal welfare for a quick buck, right? Sarcasm intensifies.
Wrong Fit, Wrong Fight: These programs love targeting trainers who barely know a sit-stay from a deep pressure task. They’ll sell you dreams of packed classes but leave you with strategies that undermine the ethics of task-focused training for PTSD or bomb proof therapy dogs or the need for humane training and tools. Because who needs integrity when you’ve got Instagram followers? This guide is your leash to pull you back from these traps. We’ll arm you with tools to spot coaches who actually understand what each aspect of dog training entails and won’t lead you down a path of empty promises and ethical facepalms.